Inside TRIZ

navneet bhushan

The objective of this paper is to present frameworks that can help companies address various strategic and tactical issues when considering adoption of GPD combining TRIZ (Theory of Inventive Problem solving), Customer value Proposition (CVP), and Set  Based Concurrent Engineering (SBCE) pioneered by Toyota. Set Based Concurrent Engineering (SBCE) as a process for developing new products has started gaining traction for global product development. However, GPD projects are finding it difficult to  adapt to SBCE process where time spent in the early phases of development typically is more. We propose in this paper how TRIZ & CVP based SBCE framework will make the GPD projects efficient, more robust and faster in many different GPD scenarios.