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Celebrating TRIZ in Education, Industry, and Creativity


tz2018 online registration

 Your Personal Invitation

and Call for Abstracts and Papers

     From Isak Bukhman, TRIZ Master and President of Altshuller Institute

Current Agenda is posted to the AI Homepage

Our 20th annual International TRIZCON2018 is sponsored by the Altshuller Institute for TRIZ Studies and will take place between 6th- 9th May at Purdue University, in West Lafayette, IN. On 6 May, we will have registration from 3-6 PM. A "Meet and Greet" starting at 6:00 PM with snacks and beverages. Welcoming address will be held at 7:00 PM.

A Preliminary Agenda will be posted soon. For new people needing to get a flavor of what TRIZ is about, we will have an Introductory Workshop on 7 May provided by Jack Hipple. Jack has provided this Workshop several times. His approach is current, informative and entertaining. New people get a well rounded overview of the application and philosophy of TRIZ with a multitude of current examples.

Our theme for this TRIZCON event is “TRIZ in Education, Industry, and Creativity.“ We have a short period for planning, therefore we need you cooperation and timely efforts manage the deadlines. Mark your calendars now and plan your trip to Purdue University for a life changing TRIZCON event.

Do something great for yourself and attend TRIZCON2018.

      Final Papers are due no later than 15 April.

Areas of interest include but are not limited to:

  1. Industry - Industrial Manufacturing, Automotive, Oil & Chemicals, Consumer Goods, Life Sciences, Aerospace, Military & Defence, Biotechnology, etc.
  2. Education – Kindergarten & Preschool, Schools (STEM), University, Continuous training for working specialists, etc.
  3. Creativity – Personal creativity development, team development, children development.
  4. “Other” TRIZ applications – Management, Marketing, Business Development, Start Apps, Advertisement, Elections, Small Countries Development, Banks, Insurance

Your submission will be reviewed by the Papers Committee. Please submit your Abstracts to our reviewers, Richard Langevin, Isak Bukhman, through Altshuller Institute as soon as possible. Your Abstract should not be more than 300 words and contain a short biography and a current picture.  If your Abstract is accepted, it will be posted on our AI website, and you will share it at the TRIZCON2018 event and in our conference proceedings. You will also be sharing the stage with our keynotes and other special presenters.

All Abstracts should be sent to Isak Bukhman, This email address is being protected from spambots. You need JavaScript enabled to view it., and Richard Langevin, This email address is being protected from spambots. You need JavaScript enabled to view it.

Attendance fee for presenters is $300 reduced from $850 USD, the regular participation fee; Paid Member registration $765 (join AI and save money).

Early registration discounts for regular attendees - - Save $200 if you register before 1 March.

Group discounts are available for 3 or attendees from one company/organization.

Keynote Speakers

Two Keynotes for this event have been identified.

Tariq Samad 2

Tariq Samad holds the Honeywell/W.R. Sweatt Chair and is the director of graduate studies for the M.S. in Management of Technology degree program at the Technological Leadership Institute at the University of Minnesota. He also holds an adjunct faculty appointment in the Department of Electrical and Computer Engineering.  

In 2012 and 2014, he co-led technology deep dives on advanced sensing, controls and platforms for manufacturing as part of the U.S. Advanced Manufacturing Partnership initiative. Dr. Samad holds a B.S. in Engineering and Applied Science from Yale University and M.S. and Ph.D. degrees in Electrical and Computer Engineering from Carnegie Mellon University.


Denis Cavallucci is Full Professor in Engineering of Innovation at the National Institute of Applied Science in Strasbourg, France. He is the head ofCavallucci.986 the research team CSIP/DISIP (Design, Information Systems and Inventive Processes) which investigates theories, methods, and tools for formalizing inventive activities within industrial organizations. Denis Cavallucci is co-founder and past president of the European TRIZ Association ETRIA. Among his current research goals is to integrate artificial intelligence into design activities to systematize inventive processes.

TRIZ theory originating in Russia spread across the world. Every continent adopted it in a different manner – sometimes by glorifying its potential and its perspectives (the American way); sometimes by viewing it with mistrust and suspicion (the European way); and sometimes by adopting it as-is, without questioning it further (the Asian way). However, none of these models of adoption truly succeeded. Today, an assessment of TRIZ practices in education, industry and research is necessary. TRIZ has expanded to many different scientific disciplines and has allowed young researchers to reexamine the state of research in their field.

David Schaller.014

Dave Schaller is the Industry Engagement Director for the North American Council for Freight Efficiency (NACFE).  His responsibilities include interfacing with fleets and suppliers, writing reports, conducting workshops, giving presentations, maintaining NACFE’s fleet database, and running the social media groups. As a Navistar employee for 27 years, he held positions in production design, research, program management, dealer sales training, marketing, product line management, and strategic product planning.  A marketing role allowed Dave to spend many days in truck stops, fleet offices and dealerships in five countries learning about what the industry desired and why.  Dave holds four US patents with another pending, has written several SAE papers and NACFE publications.


Certification Workshops


2 separate TRIZ workshops will be held before TRIZCON2018

The 1st Workshop offered is a 3-Day TRIZ Introductory Workshop with Associate Certification exam on 3-5 May.

The instructor will be Victor Fey, TRIZ Master, and AI Certification Director. The Associate Workshop is for those individuals looking to learn the basics of TRIZ and develop a working knowledge of how to use TRIZ in the world. This workshop includes training, handouts, AI certification exam and a one-year membership in AI. Cost: $1800 USD


The 2nd Workshop will be an Advanced TRIZ Workshop for people wishing to prepare for TRIZ Practitioner held on 1-5 May.Isak Bukhman

The instructor will be Isak Bukhman, TRIZ Master and President of AI. Individuals taking this workshop will be beginning their journey to becoming TRIZ Practitioners. During the 40 hours of training, you will build upon your fundamental skills developed during your Associate training. Topics will include: Brief review of basic TRIZ material, Su-Field Modeling, and Analysis, System of Standard Solutions, ARIZ-85C overview, and Creative Imaginations development. Cost: $4000 USD

Combination Bonus: Attend both a Workshop fee and TRIZCON2018 for an additional $600 USD.

Please let us know about your interest in paper submission and pass the information on this International TRIZ event to your friends and colleagues. We are looking forward to seeing you at TRIZCON2018, and we hope that you would be presenting or attending and benefitting from this annual TRIZ conference.

Who should attend?
Anyone involved in research concerning innovation and change as well as TRIZ practitioners and consultants involved in management innovation and change are invited to submit papers relevant to the conference theme, or just register for the conference to gain access to leading research and practices in this vital area. We also invite academics interested in sharing industry experience.


Also, there will be panel and roundtable discussions along with 30+ papers and case studies.

Be part of the TRIZ excitement, join us. You do not want to miss this exciting TRIZCON2018 event in one of the most entertaining and family friendly cities in the USA.

MAP of the Purdue Campus where TRIZCON2018 will be held. Wilhelm Center is where TRIZCON2018 will be held. Union Hotel is where the certification workshops will be held as well as the Greet & Meet on 6 May beginning at 4:00 PM.  Visitor Parking is the best place for attendees to park across the street from the Union Center and Hotel.

 Campus.057 2


Lunch and Breakfast 

To facilitate the wide variety of food requirements, we will be providing a cash card for the Purdue food court located on the first floor of the Union. To find the location of your favorite restaurants, go to:

Food Providers.054


Awards for 2018 

If you would like to nominate candidates for the below Awards, please send your recommendations to:

This email address is being protected from spambots. You need JavaScript enabled to view it. and  This email address is being protected from spambots. You need JavaScript enabled to view it.

AI TRIZ Hall of Fame Award: This is the highest award given by the Altshuller Institute and enters the awardee into the TRIZ Hall of Fame. It is an award that recognizes a sustained high level of contribution to the practice and advancement of TRIZ principles and a significant advancement of the TRIZ methodology and technical leadership.  Anyone in the world in the world is eligible for this award.  The Awards Committee may designate, not more often than once each year a nominee not previously so designated.  This award honors Genrich Altshuller the founder of TRIZ, The Theory of Inventive Problem Solving, and the Altshuller Institute. 

AI Distinguished Service Award: The Distinguished Service Award represents the highest distinction that can be accorded by the Altshuller Institute for service to the Altshuller Institute and the missions for which it stands. The medal honors the lifetime contribution of any person who has been recognized as a long-term enabler, catalyst or prime mover for the Altshuller Institute. It is also granted only to those people who have clearly driven progress by promulgation of the Altshuller Institutes principles, methods, or science for the good of the society-at-large and who have exemplary, sustained service on behalf of AI that has benefited the whole of society such as social and ecological issues.

AI Best Practice Award: This award is presented to the company that has demonstrated the most outstanding leadership and significant results in the application of modern TRIZ methods. This includes organization and administration of such work. Usually this award goes out to an organization that uses TRIZ in an exceptional manner on a specific project or improvement opportunity. They need to submit a write up explaining how they use TRIZ principles on the specific product or improvement opportunity. Usually a number of companies will submit applications for this award.

AI Educational Excellence Award: The Education Excellence Award is presented to the individual who has been deemed by the Awards Committee to have demonstrated outstanding leadership specifically in the practice of teaching TRIZ, especially as an academic subject or theoretical concept.  This includes influencing other organizations to adopt educational programs related to TRIZ for example high schools grade schools and colleges.  This individual has also been active in the development and presentation of meritorious educational TRIZ programs and literature.

Thank you, 
Don Coates, Ph.D., P.E. 
This email address is being protected from spambots. You need JavaScript enabled to view it.

Altshuller Institute Awards Chairman


Inside TRIZ

STEAM from the gridiron

STEAM from the Gridiron

Kanoe Namahoe, October 25, 2017,Education ,Connected Teaching and Learning

Photo courtesy of 49ers STEAM EducationSTEAM.943

What happens when students experience science, technology, engineering, arts and math through lessons about football?

Practical learning, says Jesse Lovejoy, director of STEAM education and the San Francisco 49ers Museum. "Sports are generally understood and compelling," says Lovejoy. "They also happen to be a great lens through which to examine the subjects of STEAM or any other subject really."

Lovejoy coordinates the 49ers STEAM education program, launched in 2014 at Levi's Stadium. The initiative, part of the 49ers Foundation that serves K-8 students in Bay Area schools, aims to provide students with a real-world look at STEAM using the concepts of football.

I spoke with Lovejoy about what it takes to capture students' interest and open their eyes to the possibilities in STEAM fields. Here are some of his top tips:

Make it relatable. Sports make sense to students, even to those who are not athletes, says Lovejoy. "What we have in the game of football is this really simple and approachable idea," he says. "Sports -- whether kids like to play basketball, baseball, football or soccer, field hockey, swim or run -- they know what they are. They understand what it is."

More than half -- 56% -- of the students who attend the 49ers program come from Title 1 schools, according to reporting from Forbes. Many are young athletes for whom sports is their first language. Program activities -- such as math exercises around player stats -- help connect STEAM concepts to students' interests. The goal is to expose students to new opportunities that let them see how their passions connect to real life, says Lovejoy.

"Our mission [for] using this platform [is] as a way to change the way that kids perceive, relate to and want to explore these subjects," he says. "If we can reach these kids and be that moment of inspiration for them…[we want] to show them this is real life -- these are things you can approach through things that you love."

Speak about the job. It's time to redefine STEAM and help students understand it's not an "abstract concept that lives in a lab and wears a set of daisy glasses," says Lovejoy.

"Instead of speaking about the subject, speak about the job," he says. During their visit, students learn about different jobs at the stadium, including engineers, chefs, accountants, data analysts, football players and coaches, and how the work involved relates to STEAM. Lovejoy says the key is discussing these functions in practical terms students understand.

"When we're teaching engineering, I'll go in a classroom and tell a kid, 'Hand me something,'" he says. He explains how ordinary objects such as paper, pens or shoes are engineered and how that process helps continually improve those objects. Students also get to see how football helmets are built and how they have evolved over the years.

"And that whole idea is something kids are not usually presented with when it comes to the concept of engineering," Lovejoy says. "Making something better, making anything better."

Let them get their hands dirty. Hands-on activities are "very powerful for a child in terms of inspiring creativity and collaboration and critical thinking," says Lovejoy. He advises educators not to presume that students know what it means to be creative.

"You have to engage young people at a very primal and practical level to inspire creativity," says Lovejoy. "In some cases, you even have to tell them what it looks like and model it for them. I think they hear this word and think, 'Does this mean I draw something? What does this mean?' That's the first part."

The 49ers program uses technologies such as simulation and touch screens to deliver learning content but also places great emphasis on fostering creativity through project-based learning and tactile experiences. Activities such as creating face masks from straws and fitting them to helmets or using K'nex and wooden blocks to build a stadium help reinforce STEAM concepts, nudge students out of their comfort zones and let them develop creative muscles, says Lovejoy.

"For us, it's about putting things in the hands of young people, with the right information, and asking them to build something," says Lovejoy. "And intentionally doing that in a real-world environment and not in a digital environment. We want them to hold, touch and build. That, for us, has been very powerful."

Use process to teach job skills. Process is a valuable way to demonstrate practical application of STEAM concepts, says Lovejoy. Lessons about engineering begin by walking students through the steps of their day – from waking up to taking the bus to school -- so they can see how their activities connect.

"That is what's called a process," says Lovejoy. "Going through a process is what every single person does at their job every single day. Does that mean you're a scientist or mathematician? Not necessarily. But it means that you're employing the same principles that those people employ."

The exercise helps students identify the job skills needed for various STEAM-related careers. "When you start to think about the kinds of skills required to develop the capacity to become an electrician, to fix heating and ventilation and air conditioner equipment, these things are STEAM careers," says Lovejoy. "I think that's the start [of] getting out of this concept of STEAM as this really high-level concept for kids and breaking it down to relatable terms and occupations."

Fuel teacher enthusiasm for STEAM. The linchpin to a successful STEAM program is a committed, enthusiastic educator, says Lovejoy. To this end, the 49ers organization offers professional development to all teachers who participate in the STEAM education program. The half-day training sessions emphasize project-based learning and STEAM integration. All teachers return to their classrooms armed with lesson plans and access to additional resources. Lovejoy says 250 educators participated in the program last year.

"The most important part is the engagement, instruction, motivation and guidance of educators who care," says Lovejoy. "You cannot discount the importance of somebody in that room [who] will not let young people get away with giving mediocre effort -- [who] is not going to allow them to bail on the experience."

Kanoe Namahoe is the editor of SmartBrief on EdTech and SmartBrief on Workforce.

TRIZ Features

Samsung an Innovative Company

 Courtesy of Haydn Shaughnessy, Contributor,

“I write about enterprise innovation”

Tech 3/07/2013 @ 6:32AM |50,392 views Forbes Magazine

What Makes Samsung Such an Innovative Company?

The Samsung headquarters (Photo credit: Wikipedia)Samsung.003

There are critics of Samsung who argue that its success is mostly due to copying and then tweaking the innovations of others. There is a good deal of truth in this, especially around the early Galaxy designs.

But Samsung is a global leader in screen technology, TVs, batteries, and chip design. So in terms of innovation it is doing a lot right. But we know very little about how.

We know how its competitors innovate – we look at Google and see the 20% time, the big adjacencies, the search for disruption, the bold statements about the future of autos, for example.

Samsung Engineers Perfect Marketing Storm For Galaxy S4 Ahead of 14th March Solving Apple's Innovation Problem Samsung.002 

We know that within Apple when a project gets to a critical stage, the company assigns three teams to its development, each of which competes against the other. We know the importance of design thinking, an attribute Google is learning about. And of customer experience.

What does Samsung do in comparison? How does it line up against these American masters or conversely are Google and Apple good enouSamsung.004gh to compete against Samsung?

There’s no doubt that patent circumvention is an aim when Samsung innovates. From its early forays into innovation, competing against Toshiba in washing and drying machines, Samsung has chased patents in areas where its competitors appear to have protection and has oriented its innovation efforts to find new patentable ideas in its competitors’ backyard (see, for example, this Samsung presentation).

There’s nothing unusual about that. It is a sideshow. Two developments convinced the company in the late 1990s and early 2000s that they could adopt a systematic approach to innovation and that is what seems to underpin their current success.

The first development provides a broader explanation for Samsung’s innovation capacity. In the late 1990s they were able to tap into a source of cheap scientific expertise in the former Soviet Union.

Samsung has nurtured a close relationship with the Russian Academy of Science since then. There is a framework agreement between the two parties. And the Korean Government has its own agreement under which it funds Korean small businesses to develop projects on the back of Academy research. Samsung meanwhile appears to help the Academy to increase its patent count and to exploit its inventions.

There is an undated copy of the framework agreement between them online and here is an extract:

Academy warrants that Institutes of RAS have the necessary authority to transfer Inventions on separate contracts (“Concrete Agreement”) to Samsung for evaluation, and support Samsung to share part in ownership of Inventions and Patents

One early advantage for Samsung was cheap fundamental science from Russia. But even now Samsung is able to buy Russian expertise at relatively low rates of between $3,000 to $5,000 per month.

Compare that with Google and Apple – in the post-9/11 era access to the world’s best talent has become increasingly difficult because of a reluctance to grant enough visas. Samsung had that problem cracked. But then again didn’t Apple and Google – both are a magnet for talent.

Has the Russian connection shown concrete value for Samsung?

Read more ...