Stop learning to innovate through trial and error

Learn TRIZ, a methodology developed by Genrick Altshuller for solving problems more efficiently and intuitively.

Value Management is a function based methodology focused on improving value (defined as function ÷ cost).  Its function-based analysis, and traditional brainstorming approach to problem solving, share a number of characteristics with TRIZ, creating a unique opportunity to apply TRIZ principles into the Value Methodology.  The synergy between these approaches results in enhanced brainstorming output (quantity of high quality ideas).  This paper will examine ways to integrate key ingredients of these two approaches and the benefits that can be realized from the combination of the Value Methodology and Structured Innovation.

Picture of John BorzaJohn Borza, President, Value Innovation, LLC, has been involved in creativity and innovation as an Engineer and Manager for over 30 years, concentrating the past several years in the area of Value Engineering and TRIZ.  Mr. Borza earned a BS degree in Electrical Engineering and an MBA from the University of Michigan.  He is an accomplished facilitator and trainer who has successfully led numerous workshops in a variety of automotive product areas, resulting in significant cost reductions, improved products, and patentable innovations, and has trained hundreds of Engineers and Managers in Structured Innovation techniques.  He is a Registered Engineer, an AI certified TRIZ Practitioner, and holds an Associate Value Specialist certification from SAVE International.  He is also the President of the Greater Michigan Chapter of SAVE International, and a member of SAE (Society of Automotive Engineers).

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