The Altshuller Institute

for TRIZ Studies

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Nine windows creativity technique offers a practical framework to consider a range of future opportunities

One of the challenges we face in creative problem solving is mentally getting out of our own way. We tend to be so trapped in our unique perspective that it limits our ability to see other possibilities. Psychological inertia (Altshuller, 1999), or resistance to change, echoes in phrases like these:

• "It will not work that way"

• "That has been tried before and it dod not work here"

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Working with an innovation team on a project, I find it is better to ask them what their rules of interaction and engagement will be. This works much better than me imposing some arbitrary set of rules. When working in the team environment where certification is a desired outcome, one of the requirements is a statement about the rules of engagement for the project. This approach allows the project team to accommodate all learning styles represented in the group. The decisions they make may not be based on actual knowledge of participant’s learning styles; however, decisions or learning styles will emerge in the ground rules the team establishes. By allowing the team to grope to identify their rules and levels of engagement early in the project launch, they begin to establish a set of rules for working together. 

How do I work? I grope
            —Albert Einstein

Early in my career I noticed many consultants and trainers would hoard information in workshops and training sessions so as to protect intellectual property, and gain additional work. This created a process of doling out bits and pieces of intellectual property and knowledge content a little at a time, year over year. This was not the way I wanted to engage with colleagues and clients. I was fortunate to come across the concepts of learning styles and natural intelligences as taught by Dr. Donna Markova. Since then, I always engage teams using the six styles Markova presents. (Markova, D. 1996).   


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Deadline for submitting papers for the Systemic Innovation Conference is approaching.  The next Systematic Innovation conference will take place in San Jose, California, USA on July 16~18. We'd like to remind you of the due date of ICSI paper abstract and GCSI project registration will be

March 15, 2014. If you'd like to know more information, please visit the website or see the enclosed:

 ***Authors of Selected papers of ICSI/GCSI will be invited to submit full paper for review and potential publication in either Computers & Industrial Engineering journal (SCI indexed with high impact factor) or the International Journal of Systematic Innovation.

***GCSI is the world only exhibition/competition in the areas of TRIZ and Systematic innovation which not only value results but also the process to generate the innovation. This will be an excellent opportunity for you to showcase your innovation capabilities to the world. Multiple Platinum/Gold/Silver/Bronze medal awards with award up to USD 3,000 and certificates will be awarded to outstanding projects. Total awards of USD 8000 will be available.

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This is the first of a two-part series. Part 1 is identifying topics for APQC's upcoming Product Development/Innovation Best Practices Study and  YOUR feedback will be very helpful. Please fill out this 5 minute survey and idenyify which topics are of interest to you and your organization. All participants will receive a summary of the results. The deadline to complete this survey is Tuesday, February 18.
Part 2 will discuss the survey results and provide insight into the upcoming Best Practice Study.

Survey Link:


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 Five Little Known Facts about Integrating Improvement and Innovation

Both improvement and innovation have the same purposes and importance:

·         Seeking to integrate organization objectives and functions

·         Working to satisfy customers and increase competitive advantage

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