The Altshuller Institute

for TRIZ Studies


This area is reserved for TRIZ users to post news about their experiences with TRIZ. This may included new TRIZ-related inventions and patents, reviews of trainings / conferences, or anything else pertaining to TRIZ. To post here simply log in and click "Submit News" from the Users' Menu. The Altshuller Institute reserves the rights to censor any submitted materials.

TRIZ Home Page in Japan-21 April 2016

Updated:21 April 2016


Dear TRIZ Colleagues,

Photo-UST-Nakagawa-130927From : Toru Nakagawa, Professor Emeritus, Osaka Gakuin University 


"TRIZ Home Page in Japan" has been updated

     on Apr. 21, 2016 in the Japanese pages and

     tonight (dated Apr. 29) in the English pages.

[1] Liberty vs. Love: The Principal Contradiction Inherent in the Human Culture:

      Deep Bases of Thoughts Underlying the Arguments by People
           on the "Low-living Elderly" Book

           Toru Nakagawa (OGU) Apr. 21, 2016

This paper was written only in a week, but this must be a memorial work in my whole life.

Please let me know of your suggestions and thoughts.

                               ... Toru


[1]   Social Problems: Working Paper:

   Liberty vs. Love: The Principal Contradiction Inherent in the Human Culture:

     Deep Bases of Thoughts Underlying the Arguments by People
         on the "Low-living Elderly" Book

        Toru Nakagawa (OGU)

       (Apr. 21, 2016 in Japanese) (Apr. 29, 2016 in English)

With the intension of extending the TRIZ application to social problems, I have been working for visualizing the logic of Takanori Fujita's "The Low-living Elderly" book    since last September (see Introduction of the Book and Executive summary of Visualization).

On the best-seller book, 82 Customer Reviews have been contributed to the site. I studied them carefully and wrote my own Customer Review     and also Discussions on the 82 Customer Reviews.

Interestingly, many readers evaluate Fujita's book very highly while many others very poorly.

Typical criticisms are:

"The people who became poor because of their selfish and idle lives are not blamed for their deed, but the society is blamed instead.  

The book recommends people to scrounge off the social welfare, and then our country will fail financially.

Welfare must take into account of people not only with good will but also with ill will.

The solutions suggested by the author deny the market economy and democracy, hence they are unrealistic."

Reading them, I recognized that underlying deeply in the people's arguments there is a very basic issue related to social philosophy and social ethics.

Considering the issue, I have written down this working paper, on the contradiction of Liberty vs. Love.

Liberty generates the world of Competition, while Love appears as Mutual aid.

Both Liberty and Love are important targets (guiding principles) for us humans.

But there are conflicts (contradictions) in Liberty, in Love, and between Liberty and Love.

The Human Culture has been trying to find the ways to extend both of them and to resolve contradictions of them, I recognized.

My new recognition may be described as follows:

(1) The Human Culture takes Liberty as its First Principle and pursues for extending it.

Liberty is for every person to decide, to act, and to live for oneself.

Liberty aims at Winning various, natural or social, Competitions.

Liberty of a person necessarily collides (Contradicts) with Liberty of another person.

(2) The Human Culture takes Love as its Second Principle and pursues for spreading it widely.

Love is for every person to help and protect one's children and one's family.

Love aims at Self-controlling one's Liberty and at eliminating collisions among Liberty in one's Family.

Love, for helping and protecting the Family (or Insiders), tries to counter the (attacking) actions from Outsiders.

Considering the Family (or Insiders) as a social Activity Unit, Love generates Liberty and Competition at a higher social level.

(3) The Human Culture has been extending the two Principal Principles, i.e., Liberty and Love, and has been seeking for how to use these two often-contradicting Principles in compatible and appropriate ways.

Liberty vs. Love is named the Principal Contradiction of Human Culture, in the present paper.

(4) As the guidelines for containing and motivating both Liberty and Love and coordinating them, the Human Culture has been acquiring Ethics, i.e., Moral,     Conscience, in plain words.

The core part of Ethics is supposedly installed already in our DNA; and for the same reason it is too obvious and difficult to write it down clearly.

The concept of Fundamental Human Rights is a part of Ethics stated clearly.


(5) Throughout the history of Human Culture, Humans have been trying to extend the two Principal Principles, Liberty and Love, and to resolve the Principal Contradictions between them, i.e., Liberty vs. Love.

Human Culture has developed to build various Social Systems.

The issue of Resolving the Principal Contradiction, however, has become more and more complex and difficult.

(6) The first reason for causing such difficulties is that the Social Systems have been built so many, so multi-layered, so large in scale, and so complexly connected, and hence the reality and ideals (or Guidelines) of Liberty, Love, and Ethics for various Social Systems have not been made clear yet and understood commonly in the world.

The second reason for difficulties is the actual situations where even though the Guidelines of Liberty, Love, and (social) Ethics were made clear, many individuals and social organizations insist on their own interests (i.e., Liberty) and take actions not in accordance with Ethics, and actually become Social Winners.

And such actions and organizations, from very small to very large in the scale, exist everywhere in the World and have their own histories accumulated in many layers.

*** Further, in the near future, I wish to investigate the real situations and conceptual directions of Liberty, Love, and Ethics for Social Systems in different levels.

Best wishes,

Toru Nakagawa

"TRIZ Home Page in Japan" has been updated last night

   (dated Apr. 21) in English and in Japanese.



Hits: 50

TRIZ TRENDS - 12 April 2016

Altshuller Institute was invited to provide a thought provoking TRIZ paper to the second, and highly successful TRIZ TRENDS event at the John F. Welch GE Technology Center, Bangalore, India scheduled for Tuesday, April 12, 2016. This GE center is a part of the GE Global network of GE Global Research Institutes through the world.  The White Paper was provided by Donald Coates, Ph.D., P.E. (Retired) a now part-time professor of the College of Applied Engineering, Sustainability, and Technology at Kent State University Kent, OH 44242. 


A copy of this important thought provoking TRIZ White Paper is available below as part of our continuing service to our membership.

Not a member, join now and get the most from your TRIZ experience.


Hits: 83

TRIZ Home Page in Japan-9 April 2016

Updated:9 April 2016


Dear TRIZ Colleagues,

Photo-UST-Nakagawa-130927From : Toru Nakagawa, Professor Emeritus, Osaka Gakuin University 


"TRIZ Home Page in Japan" has been updated last night

   (dated Apr. 25) in English and in Japanese.

[1] TRIZ News --  Japan TRIZ Symposium: Sept. 1 - 2, 2016 in Tokyo.

[2] ICSI 2016: Jul. 20-22, 2016, in Lisbon, Portugal.

     MATRIZ TRIZfest-2016: Jul. 28-30, 2016 in Beijing, China. ETRIA TFC 2016: Oct. 24- 29, 2016 in Wroclaw, Poland.

       ETRIA TFC2015 Proceedings containing all the presentations are publicized.

[3] "The Rising TRIZ Generation" in Malaysia (MyTRIZ)

[4] Letters from Readers (Hugo Sanchez, Tan Eng Hoo, Shahid S. A. Arshad, Luo lingling) + 4 Japanese readers

PS: Change in my email address for sending, but no change in my receiving address: This email address is being protected from spambots. You need JavaScript enabled to view it.



[1] TRIZ News in Japan

   Japan TRIZ Society (JTS) is going to hold 12th TRIZ Symposium in Japan on Sept. 1 - 2, 2016 in Tokyo.

   Japan Creativity Society (JCS) is going to hold its 38th Annual Conference on Nov. 5-6, 2016 in Okinawa


[2] TRIZ News Outside Japan ( Apr. 7, 2016) ICSI 2016 is to be held on Jul. 20-22, 2016, in Lisbon, Portugal.

   MATRIZ TRIZfest-2016 Conference and related events will be held on Jul. 28 - 30, 2016 in Beijing, China.

   ETRIA TRIZ Future Conference 2016 will be held on Oct. 24 - 29, 2016 in Wroclaw, Poland.

       ETRIA TFC2015 Proceedings containing all the presentations are publicized.


[3] TRIZ Activities:

   "The Rising TRIZ Generation" in Malaysia, Tan Eng Hoo (Malaysia TRIZ Innovation Association), Activity Report, Feb. 4, 2016

   This is a splendid report of of the MyTRIZ activity where all the 31 members of Pioneers Class 2015 achieved

   to pass the Level 3 Practitioner Certificate of the International TRIZ Association (MATRIZ).

   Here you see the young, energetic, well-prepared, and systematic activities of acquiring TRIZ in Malaysia !!

   The report is shown in its original PDF and also in HTML for your easier access.  


[4] TRIZ Forum: Letters from Readers(Mar., Apr. 2016

  [4A] English page:

     Hugo Sanchez (Nicaragua), Toru Nakagawa, Tan Eng Hoo (Malaysia), Shahid S. A. Arshad (Australia), Luo Lingling (China)

   H. Sanchez asked me how to access the English edition of the Fuda-Yose Tool, so I revised the relevant English pages in this site.

   He responded "All received and it is crystal clear for me now". A month later, he sent us a message "I am using Fuda-Yose

   method as an exceptional tool to summarize books. Clear and simple.

   By sure, there are more fields to apply it." Tan Eng Hoo, on my request, sent me their report of "The Rising TRIZ Generation" for sharing, as you see [3].

   Shahid Arshad suggested me to make a page of introducing Fujita's "The Low-living Elderly" book;

   you see it now in the page, posted on Mar. 30. Luo L.L., seeing it, wrote me that the same issue is important also in China.

  [4B] Japanese page:

   Teiichiro Ogawa, Toru Nakagawa, Kiyohisa Nishiyama, Akihiro Katahira, Fumiko Sasama T. Ogawa suggests the importance of working, in some form,

   even after the formal retirement.

   Nakagawa suggested an improvement of the Fuda-Yose Tool, and Akihiro Katahira is going to post its revised version soon.

   K. Nishiyama communicated with me about his attendance at TRIZCON2016.

   F. Sasama sent me her thoughts on my discussion on the 82 customer reviews of Fujita's book in the Amazon site.


   *** I am very grateful to all these communications and encouragement from readers overseas and in Japan.


Please visit our website for more information about these Innovation and TRIZ  topics.

Best wishes always,

Toru Nakagawa

Hits: 174

What Makes Samsung Such An Innovative Company?

By Haydn Shaughnessy, Contributor,

“I write about enterprise innovation”

Tech 3/07/2013 @ 6:32AM |50,392 views Forbes Magazine

Full article at:

Samsung is a global leader in screen technology, TVs, batteries, and chip design. So in terms of innovation it is doing a lot right. But we know very little about how.

Two developments convinced the company in the late 1990s and early 2000s that they could adopt a systematic approach to innovation and that is what seems to underpin their current success.

The first development provides a broader explanation for Samsung’s innovation capacity. In the late 1990s they were able to tap into a source of cheap scientific expertise in the former Soviet Union.

In 2009 BusinessWeek reported that Samsung relied on its relationships with Russian experts for its smartphone software development, adding: “Russian brains helped Samsung develop the image-processing chips in its digital TVs and refine its frequency-filtering technology that significantly reduced noise on its now-ubiquitous handsets.”

But a second effect of the relationship with Russian science was the introduction of TRIZ, an innovation method that Samsung adopted from 2000 onwards but which only reached American companies from the mid-2000s onwards (Intel is a user).

TRIZ is a methodology for systematic problem solving. Typical of its origins in Russia, it asks users to seek the contradictions in current technological conditions and customer needs and to imagine an ideal state that innovation should drive towards.

Samsung had early successes with TRIZ, saving over $100 million in its first few projects. It was also adopting Six Sigma at the time.

But it was TRIZ that became the bedrock of innovation at Samsung. And it was introduced at Samsung by Russian engineers whom Samsung had hired into its Seoul Labs in the early 2000s.

In 2003 TRIZ led to 50 new patents for Samsung and in 2004 one project alone, a DVD pick-up innovation, saved Samsung over $100 million. TRIZ is now an obligatory skill set if you want to advance within Samsung.

At the Samsung Advanced Institute for Technology, Hyo June Kim, who wrote The Theory of Inventive Problem Solving, a foundation text on TRIZ published in Korean, trained over 1,000 engineers across Samsung companies in 2004 alone.                  

What we know from this is how Samsung approaches innovation. Rather it is based on developing a creative elite. This explains how Samsung used TRIZ to get to its Super AMOLED displays.

Samsung Electronics has a sense of crisis that we have been a fast follower and we can not survive anymore in this position. Instead of leading the industry by developing innovative products, we have followed fast what the leading companies had developed. Top management pointed out this and asked employee not to be a fast follower, but to be an innovative leader.

At Samsung even the subsidiary CEO has to take TRIZ training. From looking at the various presentations I estimate that engineers get about 15 days of training plus 7 days specific project work. That’s quite an investment in method and people.

So the answer to why Samsung is so innovative – with at least two major product announcements this month – is that it is heavily invested in its people, it goes in search of special talent wherever it can find it, but specifically made astute moves into Russia early on; it targets its innovations towards specific competitors and patents that it wants to overhaul (as Apple did under Jobs); and it has an innovation culture based on extensive training, repeatable methodology and creative elite formation, backed by the highest levels of management.

To read the full article, click the link above.

Hits: 2247


join now