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TRIZ Home Page in Japan-19 Jan 2015

Updated: 19 January 2015


Dear TRIZ Colleagues,

Photo-UST-Nakagawa-130927From : Toru Nakagawa, Professor Emeritus, Osaka Gakuin University 



"TRIZ Home Page in Japan" has been updated today

   (dated Jan. 18, 2015) in English and in Japanese.


[1] "Finding the needs of customers by the SN Matrix and

     TRIZ process" (Takashi Ogata et al. (Olympus))

[2] Letters from ReadersDec. 2014 - Jan. 2015

       8 readers from abroad and 6 readers in Japan.

[3] "Introduction to Visual Thinking Software 'Fuda-Yose Tool'

     and Its Web site 'Thinking School I'" (Akihiro Katahira)

     A handy and useful software tool,

     ==> See the sample drawing attached to this mail.



[1] TRIZ Paper: Finding the needs of customer by the SN Matrix and TRIZ process -- The functional approach for connecting methods and 7 solutions --

   Takashi Ogata, Kazuhiro Fujikawa, Hiroyuki Tsuchiya (OLYMPUS Corp.), Presented at 10th TRIZ Symposium in Japan, Sept. 11-12, 2014, at Waseda University, Tokyo

   This paper won the 'Best Presentation for Me' Awards of 10th Japan TRIZ Symposium 2014 by the participants voting.

   The authors pursue for the methods of linking their technological seeds (S) with their customers needs (N); they want to provide new products/services of attractive

   quality and to reveal some hidden needs of customers. For such a purpose they have developed a scheme of describing their aims and means consistently in terms of


   For each of the functions, the authors clarify their goal/current levels of realizing the function, competitors' technology (contents and their levels),

   customers' requirements, and priority, and write them down in a tabular form named as 'SN Matrix'.

   The SN Matrix is consistently applicable in their 7 categories of problem solving processes (or 'solutions').

   -- This is an excellent presentation having experiences of real applications and theoretical framework together. Extended Abstract in HTML and in PDF and Presentation

   slides in HTML images. The Japanese page is composed in a similar way.  

[2] TRIZ Forum:

   Letters from ReadersDec. 2014 - Jan. 2015English page: Ellen Domb (USA), Yury Danilovsky (Korea), Simon Dewulf (Australia), Valeri Souchkov (Netherlands),

   TS Yeoh & Tan Eng Hoo (Malaysia), Atom Mirakyan (Germany), Richard Langevin (USA), Sarimah Misman (Malaysia), Toru Nakagawa (Japan)

(a) Danilovsky noticed me of his paper on deriving solution ideas directly from disadvantages of systems (b) Dewulf, the former owner of CREAX (Belgium), moved to

     Australia and developed unique software '', by starting AULIVE.

(c) Souchkov noticed us the TRIZ Glossary recently developed by MATRIZ.

(d) The activities of MyTRIZ (in Malaysia) are quite remarkable.

(e) Mirakyan noticed me of his new paper on the application of OTSM-TRIZ.

(f) Langevin announced that Altshuller Institute has elected Dr. H. James Harrington as its new President

     and is going to hold TRIZCON2015 jointly with Innova-Con soon in February.

Japanese page: Toru Nakagawa; Akira Kobayashi (Brother Industries Ltd.);Akihiro Katahira; Toshihiro Hayashi; Noboru Ohsumi; Takumi Yoshioka (Hokkaido Science Univ.);

     Ryo Iwatani;

(g) For studying TRIZ Su-Field modeling and Inventive Standards, I recommended Davide Russo's recent paper.

(h) Hayashi responded to Prof. Yamaguchi's paper saying that he also experienced 'Paradigm Disruptive Innovation' in the software development in Hitachi.

(i) Yoshioka noticed me that 'Earthquake Prediction Society of Japan' was established last July with the desire of short term prediction of earthquakes on the basis of

     electromagnetic phenomena of earthquakes.

[3] Paper: Creativity Tool and methods: "Introduction to Visual Thinking Software 'Fuda-Yose Tool' and Its Web site 'Thinking School I" Akihiro Katahira, Dec. 28, 2014;

   Excerpts from Katahira's Web site:  English translation by Toru Nakagawa.

   The author developed a handy software tool for drawing and handling labels smoothly on Excel sheets for supporting 'Visual Thinking'.

   Information in Excel cells can be converted with a click into labels; and such labels, connecting lines, and enclosures may be moved around smoothly on the sheet,

   just like Post-It Notes on a big paper. With such dynamic operation of labels, users' thoughts are much stimulated in idea generation, document

   composition, discussions in a group, etc.

   The software tool is very useful and effective. The author has built a Web site describing various methods for generating thoughts in a systematic, yet easy to understand manner.  

   He puts emphasis on his 'Visual Thinking' supported by his 'Fuda-Yose' software tool. The Japanese page has full description on the software tool and the Web site,

   while this English page has brief introduction to the tool alone.

   A Sample diagram drawn by the tool is attached below.


Please visit our website for more information about these Innovation and TRIZ  topics.

Best wishes always,

Toru Nakagawa

Hits: 4

TRIZ Home Page in Japan-8 Jan 2015

Updated: 8 January 2015


Dear TRIZ Colleagues,

Photo-UST-Nakagawa-130927From : Toru Nakagawa, Professor Emeritus, Osaka Gakuin University 


   A Happy New Year 2015!!

   Wish the year be healthy, happy, and successful

   for you all and peaceful in the World.

"TRIZ Home Page in Japan" has been updated today

   (dated Jan. 8, 2015) in English and in Japanese.


[1] Message for the New Year 2015 (Toru Nakagawa)

[2] To learn and utilize 40 Principles smoothly:

     3 articles by Yoshinori Takagi

[2A] Symbolize TRIZ 40 principles (TRIZ Symp. 2012) [2B] 40 Principle Symbols Arranged on 9 Windows

                                   (TRIZ Symp. 2014) [2C] A New Book: "TRIZ 40 Principles" by Takagi (2014)

[3] Talk to highschool students by Toru Nakagawa:

     General Method of Creative Problem Solving:

     'Six-Box Scheme'



[1] From the Editor: Message for the New Year 2015 Toru Nakagawa (OGU))

   Greetings from Japan for a Happy New Year 2015!!

   Wish the year be healthy, happy, and successful

     for you all and peaceful in the World.


   I am posting the New Year card in Japanese which I sent to many Japanese friends whom I got acquainted before my TRIZ days.

   I am much concerned about the current situations of Japanese society. Prime Minister Shinzo Abe is driving Japan in the wrong direction.

   Democracy in Japan is not working well unfortunately. There are many big and complex issues to be addressed in relation to lives of people.

   -- In such a situation, I should do my best what I can; i.e., to establish the General methodology of creative problem solving (CrePS) and to spread it widely.

   I have written down several tasks and plans for the new year 2015.

   I wish to work for them in collaboration with you.

   Best wishes!


[2] To learn and utilize 40 Principles smoothly:

   Three articles by Yoshinori Takagi

[2A] TRIZ Paper: Symbolize TRIZ 40 principles Yoshinori Takagi (Sony)

     Presented at 8th Japan TRIZ Symposium 2012. TRIZ 40 Principles are very powerful tools but 40 are too many to remember.

   Thus the Author devised hand-script symbols of the principles by arranging the style of the principle number to represent the meaning of the principle.

   In this manner, the principles and their numbers have been made easier to remember in pairs. By using them repeatedly, one can remember the principles

   by heart and can use, say, the Contradiction Matrix fluently and take notes of principles coming out in mind while reading technical documents, he says.

   The present site posts the Author's Extended Abstract and slides in HTML in Japanese, while it has a link to the slides in English PDF at the Japan TRIZ Society site.

[2B] TRIZ Paper: SUGOROKU of TRIZ Inventive Principles 40 Principle Symbols Arranged on 9 Windows Yoshinori Takagi

   Presented at 10th Japan TRIZ Symposium, Sept. 11-12, 2014.

   Extending the work of hand-script symbols of the 40 Inventive Principles, the Author is reporting the idea of classifying the 40 principles into 9 groups for

   easier teaching.    The principles are classified into 4-membered groups from the top, with a minor adjustment to make the 8th and 9th groups into 6-membered groups.

   He has given names to the nine groups, then arranged them in the 9 windows (3x3), and made the path of going through them in a way like a sugoroku game.

   He explains how to teach and utilize the Principles and their symbols, by using the 'Making harmless' group of Principles 21 to 24.

   The present site posts the Extended Abstracts, and slides in HTML and in PDF, both in Japanese and in English.

   English translation of slides was supported by Nakagawa.

[2C] TRIZ Forum: Letters from Readers:

   Introduction to A New Publication: "TRIZ 40 Principles" by Yoshinori Takagi

   Communications by Yoshinori Takagi and Toru Nakagawa

 The present page introduces to an excellent new publication in Japanese, "TRIZ 40 Principles" by Yoshinori Takagi, published by Discover 21, Inc., Tokyo, on Aug. 30, 2014.

   The book is very well organized in the contents, in the grouping of Principles, in the descriptions of individual Principles, and in illustrating application examples of

   the Principle, etc. It is quite reasonable that the book has been one of the best sellers in the Engineering/Patents & Invention genre in Congratulations!!

   Unfortunately, however, in the belt and in the Preface of the book, the descriptions look too much journalistic/sensational, used to be typical in late 1990s in Japan,

   and contain several misleading catch copies in relation to the TRIZ history in the former USSR. Nakagawa sent a comment to Mr. Takagi on such misleading catch copies for the purpose of preventing them from being spread to readers new to TRIZ. (Full description in Japanese, but shorter in English.)

[3] TRIZ/USIT/CrePS Talk:

  General Method of Creative Problem Solving: 'Six-Box Scheme' Toru Nakagawa (OGU)

   A talk presented to a dozen of highschool students at Yokohama Science Frontier High School (YSFH).

   Using 20 slides I gave a talk with many small excercises on Creative Problem Solving Methods for just 60 minutes.

   I tried to give a general view of how to think and solve problems creatively, by the demonstration and excercises on my favorite case study 'How to make a knot with short

   string at the end of sewing'.  Full slides in Japanese. 

-- Give me a few more days for English translation.



Please visit our website for more information about these Innovation and TRIZ  topics.

Best wishes always,

Toru Nakagawa

Hits: 6

What Makes Samsung Such An Innovative Company?

By Haydn Shaughnessy, Contributor,

“I write about enterprise innovation”

Tech 3/07/2013 @ 6:32AM |50,392 views Forbes Magazine

Full article at:

Samsung is a global leader in screen technology, TVs, batteries, and chip design. So in terms of innovation it is doing a lot right. But we know very little about how.

Two developments convinced the company in the late 1990s and early 2000s that they could adopt a systematic approach to innovation and that is what seems to underpin their current success.

The first development provides a broader explanation for Samsung’s innovation capacity. In the late 1990s they were able to tap into a source of cheap scientific expertise in the former Soviet Union.

In 2009 BusinessWeek reported that Samsung relied on its relationships with Russian experts for its smartphone software development, adding: “Russian brains helped Samsung develop the image-processing chips in its digital TVs and refine its frequency-filtering technology that significantly reduced noise on its now-ubiquitous handsets.”

But a second effect of the relationship with Russian science was the introduction of TRIZ, an innovation method that Samsung adopted from 2000 onwards but which only reached American companies from the mid-2000s onwards (Intel is a user).

TRIZ is a methodology for systematic problem solving. Typical of its origins in Russia, it asks users to seek the contradictions in current technological conditions and customer needs and to imagine an ideal state that innovation should drive towards.

Samsung had early successes with TRIZ, saving over $100 million in its first few projects. It was also adopting Six Sigma at the time.

But it was TRIZ that became the bedrock of innovation at Samsung. And it was introduced at Samsung by Russian engineers whom Samsung had hired into its Seoul Labs in the early 2000s.

In 2003 TRIZ led to 50 new patents for Samsung and in 2004 one project alone, a DVD pick-up innovation, saved Samsung over $100 million. TRIZ is now an obligatory skill set if you want to advance within Samsung.

At the Samsung Advanced Institute for Technology, Hyo June Kim, who wrote The Theory of Inventive Problem Solving, a foundation text on TRIZ published in Korean, trained over 1,000 engineers across Samsung companies in 2004 alone.                  

What we know from this is how Samsung approaches innovation. Rather it is based on developing a creative elite. This explains how Samsung used TRIZ to get to its Super AMOLED displays.

Samsung Electronics has a sense of crisis that we have been a fast follower and we can not survive anymore in this position. Instead of leading the industry by developing innovative products, we have followed fast what the leading companies had developed. Top management pointed out this and asked employee not to be a fast follower, but to be an innovative leader.

At Samsung even the subsidiary CEO has to take TRIZ training. From looking at the various presentations I estimate that engineers get about 15 days of training plus 7 days specific project work. That’s quite an investment in method and people.

So the answer to why Samsung is so innovative – with at least two major product announcements this month – is that it is heavily invested in its people, it goes in search of special talent wherever it can find it, but specifically made astute moves into Russia early on; it targets its innovations towards specific competitors and patents that it wants to overhaul (as Apple did under Jobs); and it has an innovation culture based on extensive training, repeatable methodology and creative elite formation, backed by the highest levels of management.

To read the full article, click the link above.

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Romulo Garza Award



Romulo Garza Award: Professor Inventor Category - February 2013

This last February of 2013 Dr. Noel Leon, Emeritus Professor of the School of Engineering and Information Technology of Tecnologico de Monterrey, was granted with the Rómulo Garza award in the category of Professor Inventor.

Dr. Leon graduated as DiplomEngineer in Agricultural Machine Design in 1969 from the Dresden University of Technology in Germany. He has a Ph.D. in Mechanical Engineering (summa cum laude) from the same University in 1976.

He is recognized as the first Latin American certified in the TRIZ innovation methodology in 1996, and he is one of the leading international experts in this methodology for the development and innovation of products, processes and services. He has trained and educated engineers, technicians and managers from Mexico, Chile, Colombia, Panama, Ecuador, Peru, France and Germany in this methodology. He practices also the methodology of Quality Function Deployment, QFD. He was the president Latin American QFD Association. Dr. León is a prominent member of the Altshuller Institute for TRIZ studies and serves on the Publications Committee.

In his courses, he uses the Project-based learning technique, and together with his students he has achieved the development and innovation of more than 50 industrial products.


Among some of the patents that have been granted in his name are:

  • US6739438Brake Rigging System,
  • MX261228 Portable device for self-diagnostic tests of cervical uterine cancer through simultaneous optical and electrical measurements.
  • NL/a/2005/000066 Saving Energy with an electronic sweeping circuit
    • NL/a/2005/000072 /MX 288055 Improved system of slope protection with whole or halved waste tires
    • NL/a/2006/000003 Centrifugal Filter of Reverse Osmosis with increased flow by vortex
    • Mx/a/2007/002577 Electro-thermal device for controlling the temperature in Textiles
    • NL/a/2005/000021 Axial reciprocating engine.
    • Mx/a/2008/016474Solar concentrating lens by refraction with high efficiency
    • Mx/a/2007/015520 Wall structure with thermal insulation.
    • NL/a/2005/000016 Sampling of endocervical and ectocervixcells


Dr. Leon is founder and Honorary President of the TRIZ Mexico Association (AMETRIZ), which has developed six international conferences in Technological Innovation. Currently,

he is director of the Research Chair "Engineering Design and Innovation" at ITESM, Campus Monterrey.



Hits: 710


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